Dr Mark Hyman has an excellent blog with lots of great articles to reinforce the message that eliminating sugar and refined carbs from your diet is the right think to do.
In this article he talk about sugar being eight times as addictive as cocaine.
“Being addicted to sugar and flour is not an emotional eating disorder. It’s a biological disorder, driven by hormones and neurotransmitters that fuel sugar and carb cravings — leading to uncontrolled overeating”
One of his strategies for fighting the addiction is to fight sugar with healthy fats.